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Daly City, Calif. (Oct. 19, 2012) – Seton Medical Center kicks off today a year-long campaign to promote early detection and disease prevention – themes that are the focus of a newly revamped website (www.setonmedicalcenter.org), which goes live today, and in the first-ever Seton Health & Wellness Guide, a comprehensive resource directory being mailed this week to area households. 

“As a comprehensive medical center in the San Francisco Bay Area, we offer a breadth of leading-edge medical services aimed at diagnosing and treating a wide variety of medical conditions,” says Irwin Shelub, M.D., newly appointed chief medical officer of SetonMedicalCenter/ Seton Coastside.  “At the same time, we’re committed to going beyond our walls and promoting broadly messages of early detection and disease prevention.

“There’s no question that early detection and timely medical attention can help to reduce death and impairment from all types of cancers, heart disease, stroke and other prevalent medical conditions,” Shelub continued.  “At the same time, as part of our new outreach efforts, we want to promote the ways to prevent these life-threatening diseases – including support in improving diets and avoiding sedentary lifestyles.”

The Seton Health & Wellness Guide and new website present free and low-cost opportunities for healthy lifestyles – from a comprehensive listing of farmers markets inSan Francisco andSan Mateo counties to information about free walking tours ofSan Francisco and hiking trails on thePeninsula.

The Guide and website also feature Health Screening Guidelines, Physical Activity Guidelines (for all ages) and other valuable health resources.

Shelub says Seton’s approach has been far-reaching as “we’ve paid particular attention to expanding opportunities for community dialogue and allowing the community to cultivate a closer relationship with us.  We aspire to present opportunities to become better acquainted with us and let the greater community come to know us as the valued, trusted health care resource our patients have known us to be for generations.”

Seton opens dialogue with community

Some of the new offerings include: 

• Ask the Expert dialogue: Seton physicians and clinical leaders have opened the doors to responding directly to health questions of broad interest to the community, such as Should I get a second opinion before planning a hip- replacement surgery? or Does being nervous affect childbirth?  Series of Q&As on a variety of health topics are posted on the new Seton website, and more will be added as they are received.
• Enhanced Facebook presence:  Shelub says Facebook is now the ideal forum for the community to ask questions, talk about what interests them, or give voice to what’s on their mind when it comes to health.  Seton maintains its Facebook site daily, and is committed to keeping a robust dialogue going with the community.
• YouTube videos:  Seton has begun providing a rare glimpse into what makes its employees tick through release of a series of short YouTube videos named I’m Just Sayin’.  In the videos, which are also posted on the new Seton website, employees share their candid responses to a wide range of questions – from the reasons they pursued a health care career to little-known secrets and biggest misconceptions about Seton.  “We don’t know of any other hospital providing such an inside look into their caregivers,” says Shelub.

Also offered on the new website are a user-friendly physician finder; calendar of ongoing health education, screening and informational programs and events; maps and directions; a comprehensive phone directory; and an online gift shop.

Continuing website features that have long been popular include a career section designed especially for nurses, an easy searchable database of current job openings, and links to the latest Seton news.

About Seton Medical Center:  Currently celebrating its centennial year, Seton Medical Center (www.setonmedicalcenter.org) serves the highly diverse 1.5 million residents of San Francisco and San Mateo counties with a comprehensive range of inpatient and outpatient medical services based at its acute-care hospital site in Daly City, Calif., and multiple clinics and care sites throughout the region.  A member of the Daughters of Charity Health System (www.dochs.org), Seton Medical Center in 2011 provided more than $31 million in community benefits programs and services, and nearly $48 million in care for the elderly.  Sponsored by the Daughters of Charity, Seton’s culture is rooted in five Vincentian Values: Respect, Compassionate Service, Simplicity, Advocacy of the Poor, and Inventiveness to Infinity.  For more information, visit www.setonmedicalcenter.org.